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The Brand


CONNECTIONS AROUND THE WORLD

The Sotheby's Brand

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The Brand


CONNECTIONS AROUND THE WORLD

The Sotheby's Brand

In a global marketplace, a recognized name is a powerful advantage. Sotheby’s 270 year trusted reputation has earned worldwide renown not only for its keen eye in the valuation of fine possessions, but also its unwavering commitment to expertise and service. Founded on these same principles, Sotheby’s International Realty® is celebrated and respected by qualified buyers and sellers all over the world who appreciate our name when they see it. 

Truly global reach. Through our Sotheby’s International Realty offices worldwide, we have the unique ability to share property listings with over 19,000 sales associates in 850 offices in 65 countries and territories whose focus is working with distinctive residences and discerning clients.

A client of Realogics Sotheby’s International Realty in Washington is a client through all of our global offices via our proprietary global marketing and distribution initiatives. This close-knit network promotes relationships and referrals through face-to-face network
functions, a robust digital marketing platform and special events worldwide.

 

19,000

Sales Associates
 

850

Global Offices
 

65

Countries & Territories

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My Brokerage


REALOGICS SOTHEBY'S INTERNATIONAL REALTY

My Brokerage

My Brokerage


REALOGICS SOTHEBY'S INTERNATIONAL REALTY

My Brokerage

Artfully uniting extraordinary homes with extraordinary lives, Realogics Sotheby’s International Realty is a leading global sales and marketing brokerage firm in the Pacific Northwest. The Puget Sound Business Journal recognizes RSIR among the top ten largest brokerages in the region by total dollar volume. The full service real estate firm of 180+ brokers and employees consistently ranks among the top-producing brokerages within the markets that they serve with branches in downtown Seattle, Bainbridge Island, Kirkland, Issaquah and Madison Park.

Realogics Sotheby’s International Realty offers one-of-a-kind marketing resources, including exclusive advertising platforms such as the Home of the Day on the Puget Sound Business Journal, custom co-op ads in targeted regional media publications, and exposure on distinctive global microsites including the WSJ.com and NYT.com.

Our listings are marketplace standouts with 100% local coverage through RSIR.com and NWMLS feeds on our competitor’s websites, plus 100% global coverage exclusively on SothebysRealty.com. This unmatched global exposure boasts industry-leading website visitation, with more than 1 million unique visits a month, 45% of which originate from outside the United States.

Yes, “International” is our middle name and it shows.

 

"THE PACIFIC NORTHWEST'S LARGEST AFFILIATE WITH THE GLOBAL NETWORK BETWEEN VANCOUVER, BC & SAN FRANCISCO."


130

Regional Sales Awards


$1 Billion

in Total Sales Volume in 2016

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SIR.COM


AN IMMERSIVE EXPERIENCE

SIR.COM & RSIR.COM

SIR.COM


AN IMMERSIVE EXPERIENCE

SIR.COM & RSIR.COM

The Sotheby’s International Realty website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent.

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of vibrant, quality property photographs. And all of this is available across multiple devices, languages and currencies.


50 

Currency Conversations 4 Times per Day

1.25

Million Unique Visitors per Month on SIR.com

53% 

of Unique Visitors from Outside the United States

275,000

Active Subscribers on SIR Social Media

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Local Marketing


CONNECTIONS AT EVERY LEVEL

Local Marketing

Local Marketing


CONNECTIONS AT EVERY LEVEL

Local Marketing

Marketing a listing takes an exclusive set of skills, an integrated marketing plan and the backing of an incredibly connected company. Our exclusive local marketing partnerships are designed to create maximum exposure for your property. From the incredible reach of our brand’s social media - over 55,000 connections in 160+ countries - to exclusive local partnerships like the Puget Sound Business Journal’s Home of the Day, we are uniquely suited to market your property.

Featured on the afternoon e-newsletter & online promotion, Home of the Day is a unique opportunity to showcase your property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market.

  • Up to 15 high resolution property photos so users can explore each listing room-by-room
  • Promotion as integrated native content on homepages and article pages
  • Dynamic slide show controls so users can easily scroll through images
  • Social tools to share property on Twitter, LinkedIn, Facebook and Google+
  • Live on site 24 hours a day, 7 days a week for 30 days
 

GeekWire announces a new partnership with Realogics Sotheby’s International Realty. As a daily news source that is broadly followed by the high-tech industry in the Pacific Northwest and beyond, GeekWire is the place online for techies to keep current on the latest trends. The dynamic platform will showcase RSIR properties, highlight market trends and feature real estate sponsors.

Since the region’s technology focus drives population and employment, being connected to buyers through the web is a key component of a targeted marketing media mix in the area. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week.” More than 1 million unique visitors per month visit the website and 25,000 active subscribers digest the daily newsletter, highlighting the region’s most extraordinary properties.

 

Exclusive Media Partners


Our local media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers
around the Puget Sound. We have access to preferred print advertisement publications and placements with the best media outlets throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients uniquely targeted to the appropriate buyer profile.

Our in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property, to cost-effective cooperative ads leveraging our local Realogics Sotheby’s International Realty platform. A broad range of local media includes LUXE magazine, Luxury Homes Magazine, Puget Sound Business Journal, 425 Magazine, Sea Magazine and the Seattle Times, and others.

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Global Marketing


EXCLUSIVE TARGETED EXPOSURE

Global Marketing

Global Marketing


EXCLUSIVE TARGETED EXPOSURE

Global Marketing

Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 850 offices in 65 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 265,000,000 times across all of our partner sites annually.